I recently realized that I have been paying more attention to the little things that I never would have looked at more than once. One of these is the writing and never ending graphics and advertising found on pens. I have always ignored the meaning behind the tiny letters found on pencils, pens, and other writing instruments. I read them once and never really think why it is there. Why is it there? People misplace pens all the time, so what is the purpose? Other than an easy marketing strategy, I think there is more meaning behind these advertising strategies. What’s printed on the pens actually make the audience think-think about why the information is there and what it serves as.
My mom recently asked me if I wanted pens from a real estate expo she attended a couple of weeks ago. My initial reaction was, “Why would I want pens?-I have a ton of them!” However, as I looked over which pens I wanted, I noticed that a few pens related to the theme of my blog. Environment. Renewables. Recycling. Green. These are important keywords for businesses that are beginning to “go green”. While this can be challenging in some ways to promote, the advertising on products that the public uses daily (such as pens) can catch the attention of many people including myself. In this case, the first thing that caught my eye was the use of the coloring. I saw the color green everywhere on the pen. The pen has a dark-green tip and end with light green writing in the middle of the pen. Then as I flipped the pen, I found this common message- “Made with 71% pre-consumer recycled plastic”. And of course, the pen provided a link for marketing. I checked out this link and it is interesting to see how the National Association of Realtors has begun to incorporate different elements of an environmental-friendly business environment in real estate. They have networks to connect realtors together and even a whole page dedicated to why going green is vital to the future success of businesses and a rewarding future. Even minimal business products such as pens can make a difference in the long run.
NAR’s Green Designation website: http://greenresourcecouncil.org
The same concept works for larger entertainment industries such as Disney. Just a few days ago, my roommate gave me a Disneyland pen that she had received at work. She was given a huge batch of these Disneyland eco-friendly pens and she didn’t know what to do, so she gave them to her friends. The pen is simple and has a very eco-friendly feel to it. Similar to the pens my mom gave me, the tips are dark green and really stand out from other pens. (more…)