Here’s a memorable news article that I saved last year and just pulled up from a list of my favorite articles from online.
“Quo Vadis = Where are you going?” December 8, 2010
This will be my last blog post for the semester. However, I will still try and post some interesting things related to the business field and environment later on.
Last year, I was given a Quo Vadis planner. I didn’t realize that its cover along with its pages are eco-friendly! I was cleaning out my closet during Thanksgiving break when I found this and the front had said “Made out of eco-friendly materials”. So I thought it would be interesting to bring up something that many people use their daily lives.
I googled “Quo Vadis” and came up with their website. According to their website,”Quo Vadis developed planners with recycled paper for people who prefer this option. Unlike other recycled paper, Equology paper is crisp, very white, and good to write on. Equology planners come bound or refillable.”
-Certified EcoLogo, chlorine-free and FSC recycled paper
-Manufactured using biogas energy”
The cover that I have is really nice. It has a “rubber feel” to it and it’s definitely great to use. They come in many colors, so when you are purchasing a Quo Vadis planner, you can choose from a variety of styles and colors. If you are in need of a planner for the coming 2011, be sure to check out Quo Vadis planners. I highly recommend it! They offer refills too, so only the yearly pages have to be replaced. The cover can always stay the same, if you decide not to change it every year.
Here is the website. Please take a look at it!
How does this all fit into the eco-friendly business environment? Well, planners are usually used by many people and this is the perfect opportunity to purchase a stylish planner that also saves the planet!
“The New Wave of Green Cars” December 1, 2010
In my recent posts, I’ve been mentioning many environmental-friendly products and steps that different businesses and corporations around the world are taking. However, there’s another really important part of this green direction in which many aspects of our society is heading towards that I haven’t yet talked about here. This includes the way our very own transportation is changing.
Under Yahoo’s Auto News, I found a recent article published online that gave information on a series of “green cars” that are underway in the coming 2011. For the past three or four years, I have been seeing several advertisements on new hybrid cars in many different models. For instance, one very typical hybrid car we see (also mentioned in this article) is the Toyota Prius. Obviously, we are making progress in terms of producing and using the things around us that are more environmental-friendly. This is really important because transportation is so vital when it comes to travelling to visit family or even simply to buy groceries. Cars are almost like our daily travel companions. Therefore, it only makes sense to change the type of energy in which our cars are using.
The article explains that the launch of the Chevrolet Volt from General Motors and the Leaf from Nissan in December will eventually promote the new trend of electric, hybrid, and plug-in electric cars. However, these new vehicles will be launched regionally, meaning that they’re only available in certain states. Due to necessity of a charging network and other important features that are still being developed, there are limited launches into the mass market.
The article provides the following websites for reference in terms of availability and most things there is to know about these kinds of cars.
Some other types of cars such as the Coda sedan will have a federal tax rebate along with state incentives. However, these are more unlikely to be found in the mass market, for they are only available through certain markets and retail stores.
I don’t usually follow-up with these kinds of auto news, but I thought it would be interesting to share. If you have some time, definitely take a look at the article here. Whether or not you’re planning to participate in this new “green” trend vehicle-wise, it’s still something fun to read and learn about. This type of production is always a slower process and can take many years to develop.
Facebook Goes Green November 18, 2010
Nowadays, it’s quite obvious that Facebook has impacted the way many groups are supporting causes and using the online domain to spread awareness. These last couple of days, I’ve been following many articles and blogs relating to Facebook that talk about how Facebook has begun to incorporate elements of the eco-friendly movement into their business operations. I recently read an article that dealt with the way Facebook is merging eco-friendly ideas into their daily management of the domain.
When I found out about it, I “Liked” the official “Green on Facebook” page. As of right now, there are 56, 923 Facebook users who have “Liked” this. Most of the time, my Facebook friends may recommend me pages that I am not interested in. This time however, I immediately clicked “Like” for their Go-Green page because I want to be a part of this and see how it continues to expand around the world. This is a great beginning because Facebook is taking advantage of its popularity and promoting something that is not only interesting to learn about, but at the same time, a great way of spreading the word between “Friends” on Facebook.
Their Info section of the page states, “we are taking proactive steps as a company to implement responsible sustainability practices throughout Facebook. This includes our own efforts toward energy efficient computing, smart practices by our employees and our facilities, sensible advocacy and partnerships and leveraging the social sustainability of our platform.” The Info section goes on to describe their efforts in CPU usage. There’s also a section titled “Programs” where Facebook goes into more detail regarding its “Green Programs” and “Energy Efficient Computing”. Most importantly, I liked how they included partnerships with other companies such as the “Alliance to Save Energy”, “Digital Energy Solutions Campaign”, and the “Green Grid”. In both the partners “Alliance to Save Energy” and “DESC”, they have designed their page so that readers can see that they’re connected to Facebook. I think this is really important because not only are they showing this important partnership with Facebook, they’re spreading their campaign into a public domain like Facebook where people log on almost every day. According to an article on Facebook’s initiatives, “[there are] water conservation efforts that have cut water used by the 1,700 Facebook employees by 60 percent, a Google-esque employee shuttle program that 40 percent of employees use instead of driving to work, and recycling and composting efforts in-house”. Although there are some criticisms out there, it seems that Facebook is starting from a low point which will eventually expand to a point where everyone is aware of this campaign.
They are still in their early stages of this, so we’ll see what happens and hopefully, this awareness can influence other large corporations and businesses to try something similar. I just thought this would be an interesting point to share because Facebook is such a popular online community where the younger generations can take charge, create new innovative ideas, and help spread the cause by standing up and promoting this to their families and friends to join the cause. And what about the older generations? The same thing applies to them- there seems to have been an increasing amount of the older generations beginning to use Facebook to connect with their family (children, grandchildren, long-time friends etc.) They can help the same way by talking about the importance of going green and spreading the word through places like Facebook.
Below is an image that represents Facebook’s green initiatives.
Pens and the Environment November 4, 2010
I recently realized that I have been paying more attention to the little things that I never would have looked at more than once. One of these is the writing and never ending graphics and advertising found on pens. I have always ignored the meaning behind the tiny letters found on pencils, pens, and other writing instruments. I read them once and never really think why it is there. Why is it there? People misplace pens all the time, so what is the purpose? Other than an easy marketing strategy, I think there is more meaning behind these advertising strategies. What’s printed on the pens actually make the audience think-think about why the information is there and what it serves as.
My mom recently asked me if I wanted pens from a real estate expo she attended a couple of weeks ago. My initial reaction was, “Why would I want pens?-I have a ton of them!” However, as I looked over which pens I wanted, I noticed that a few pens related to the theme of my blog. Environment. Renewables. Recycling. Green. These are important keywords for businesses that are beginning to “go green”. While this can be challenging in some ways to promote, the advertising on products that the public uses daily (such as pens) can catch the attention of many people including myself. In this case, the first thing that caught my eye was the use of the coloring. I saw the color green everywhere on the pen. The pen has a dark-green tip and end with light green writing in the middle of the pen. Then as I flipped the pen, I found this common message- “Made with 71% pre-consumer recycled plastic”. And of course, the pen provided a link for marketing. I checked out this link and it is interesting to see how the National Association of Realtors has begun to incorporate different elements of an environmental-friendly business environment in real estate. They have networks to connect realtors together and even a whole page dedicated to why going green is vital to the future success of businesses and a rewarding future. Even minimal business products such as pens can make a difference in the long run.
NAR’s Green Designation website: http://greenresourcecouncil.org
The same concept works for larger entertainment industries such as Disney. Just a few days ago, my roommate gave me a Disneyland pen that she had received at work. She was given a huge batch of these Disneyland eco-friendly pens and she didn’t know what to do, so she gave them to her friends. The pen is simple and has a very eco-friendly feel to it. Similar to the pens my mom gave me, the tips are dark green and really stand out from other pens. (more…)
Business Venture October 14, 2010
A friend of mine has a great idea of opening a small entertainment -and- dinner type restaurant or cafe. She already ran this idea to a few others including myself. Her parents have years of experience from opening their own restaurant. As of right now, we obviously cannot move forward in any way because we’re full-time University students. Also, it seems that only a quarter of us are interested in pursuing this idea in possibly ten to twenty years. The friend who proposed this idea really wants to open this restaurant business someday in the future and is extremely interested in making it happen.
So I thought this would be interesting to tie in to this business and environmental blog. My friend has discussed some ideas and for right now, there’s only a rough outline of what this business venture will be. For now, the majority of the group has made a decision not to move forward. The others that have taken an interest are already suggesting a creative twist that would be intriguing for people of all ages. Some of them have suggested a fancy theme that would appeal to a more specific age group. I have a suggestion for the restaurant to have a “green” theme and include decorations that are environ
mental-friendly and at the same time promote the idea of environmental awareness within the business. I have a neutral role in this business venture because I’m not against the idea. However, I think we should focus on our studies and make school our first priority. However, I’m bringing this up because this is an opportunity for me to explore problems that occur in businesses such as restaurants.
For example, in terms of this restaurant proposal, one of the greatest challenge is actually starting the business and making sure that there is enough profit so we can spend it on fo
od and materials such as menus and utensils. There are other challenges such as making sure that certain
health requirements are met and that employees
are well-trained and prepared for before serving the customers. I believe that customer satisfaction is really important and many times business entrepreneurs and managers
overlook this area. And then there are other dilemmas such as sharing the profit (if applicable) and maintaining a balanced cash flow. (more…)
TreeHugger October 13, 2010
What do you think of when you hear the word, “treehugger”? In fact, it can literally be translated as a person who hugs a tree. Or perhaps, a person who loves the environment. In more detail, a “treehugger” can be thought of as someone who is environmentally aware of protecting natural resources.
In a few posts back, I mentioned a useful blog site, greenbiz.com. I was researching businesses that have incorporated the idea of “going green” in their office environment when I realized that a blog named TreeHugger came up several times in my research. Both blogs have a similar purpose and matching ideas. You should definitely see what they offer, but I’ll mention some aspects of the blog that I really liked.
First of all, supposedly it’s a very well-known blog that gains 10 million viewers every month. What is so amazing about this blog? I love seeing blogs with lots of interaction features because the readers can really communicate with other users and pass around different insights that may change the world sometime in the future. There are forums that can give the host feedback to how they can improve their blog site. This is important because the readers’ questions can be answered, and the blog writers are open to constructive feedback. This is important because the readers’ questions and opinions matter. Perhaps this is why the blog has succeeded in its purpose. The site’s editors have open ears to new advice, which they can use to improve or make the blog even better than it already is.
Other parts that really stand out are the graphic images and general design in the blogs. Most of the blogs have clear graphics that depict what the editors are blogging about. I also want to mention the “How to Go Green” tab that really caught my attention when I first explored this site. I was so surprised to find different categories that can allow readers of all ages to become involved right away. For example, they have categories such as “Hybrid Cars” and “Alternate Energies”. Hybrid cars and alternate energies are still in the process of being researched and created. They also connect to the business world because businesses promote these items. In depth, there are many more parts to this, but in general, areas of marketing and advertising strategies would also be needed to introduce these products to the public. Especially today, these are small things that are vital in saving the planet. This blog does a really fabulous job of presenting this knowledge and providing links and other resources for all readers that might be interested.