Planet EcoBusiness

Merging calculations and ideas into something eco-brilliant.

Facebook Goes Green November 18, 2010

Filed under: Environmental Business Posts,General Posts — Planet EcoBusiness @ 9:32 AM

Nowadays, it’s quite obvious that Facebook has impacted the way many groups are supporting causes and using the online domain to spread awareness.  These last couple of days, I’ve been following many articles and blogs relating to Facebook that talk about how Facebook has begun to incorporate elements of the eco-friendly movement into their business operations. I recently read an article that dealt with the way Facebook is merging eco-friendly ideas into their daily management of the domain.

When I found out about it, I “Liked” the official “Green on Facebook” page. As of right now, there are 56, 923 Facebook users who have “Liked” this. Most of the time, my Facebook friends may recommend me pages that I am not interested in. This time however, I immediately clicked “Like” for their Go-Green page because I want to be a part of this and see how it continues to expand around the world. This is a great beginning because Facebook is taking advantage of its popularity and promoting something that is not only interesting to learn about, but at the same time, a great way of spreading the word between “Friends” on Facebook.

Their Info section of the page states, “we are taking proactive steps as a company to implement responsible sustainability practices throughout Facebook. This includes our own efforts toward energy efficient computing, smart practices by our employees and our facilities, sensible advocacy and partnerships and leveraging the social sustainability of our platform.” The Info section goes on to describe their efforts in CPU usage. There’s also a section titled “Programs” where Facebook goes into more detail regarding its “Green Programs” and “Energy Efficient Computing”.  Most importantly, I liked how they included partnerships with other companies such as the “Alliance to Save Energy”, “Digital Energy Solutions Campaign”, and the “Green Grid”. In both the partners “Alliance to Save Energy” and “DESC”, they have designed their page so that readers can see that they’re connected to Facebook. I think this is really important because not only are they showing this important partnership with Facebook, they’re spreading their campaign into a public domain like Facebook where people log on almost every day. According to an article on Facebook’s initiatives,  “[there are] water conservation efforts that have cut water used by the 1,700 Facebook employees by 60 percent, a Google-esque employee shuttle program that 40 percent of employees use instead of driving to work, and recycling and composting efforts in-house”. Although there are some criticisms out there, it seems that Facebook is starting from a low point which will eventually expand to a point where everyone is aware of this campaign.

They are still in their early stages of this, so we’ll see what happens and hopefully, this awareness can influence other large corporations and businesses to try something similar. I just thought this would be an interesting point to share because Facebook is such a popular online community where the younger generations can take charge, create new innovative ideas, and help spread the cause by standing up and promoting this to their families and friends to join the cause. And what about the older generations? The same thing applies to them- there seems to have been an increasing amount of the older generations beginning to use Facebook to connect with their family (children, grandchildren, long-time friends etc.) They can help the same way by talking about the importance of going green and spreading the word through places like Facebook.

Below is an image that represents Facebook’s green initiatives.

 

Hyatt Hotels-Eco-Friendly Meetings November 10, 2010

Filed under: Environmental Business Posts — Planet EcoBusiness @ 10:31 PM

What comes to your mind when you read this phrase, “Great happens when people get together”?  Everyone may have a different interpretation. You might have heard it somewhere, or you may not have even heard of it before. I’ve been seeing this phrase in an ad many times when I log onto Facebook or when I’m researching a topic for a project in one of my classes. It seems to always be there, so I decided to look more into out of curiosity. The word “Green” in the ad really stood out to me the first time, so I was curious to know what these ads were all about.

It turns out, the ad is hosted by the Hyatt Hotel chains and it’s designed to attract business people around the world who may be planning to stay in one of their hotels or book an official business meeting in their hotel. According to their website designed for these events, the Southwest Hotels (including many hotel chains in California) are offering a great deal that not only helps their clients save money but  helps spread the awareness and importance of saving the planet by taking simple steps in the business world. I think this is a really neat idea and it’s honestly the first time I’ve heard of this in connecting businesses such as hotel chains to promote environmental preservation. Whether or not business clubs or members use this to their advantage, it certainly is a next step in promoting even greater possibilities for businesses to merge and adopt the idea of saving the environment.

They have several links that explain the guidelines and what their purpose is on their website. In my opinion, I think they did an excellent job in merging their own logo and company tagline with what their purpose is-which is to serve the business needs of businesses by incorporating the idea of being eco-friendly at the same time. Their original tagline is the one I mentioned in the beginning of this blog post-“Great happens when people get together”. They expand this by advertising, “But now greater happens when green happens”. The whole “green” idea is emphasized and focused. The logo still meets the business people’s goals and needs, but simply adds a new element to these meetings. (more…)

 

Pens and the Environment November 4, 2010

Filed under: Environmental Business Posts,General Posts — Planet EcoBusiness @ 3:08 PM

I recently realized that I have been paying more attention to the little things that I never would have looked at more than once. One of these is the writing and never ending graphics and advertising found on pens. I have always ignored the meaning behind the tiny letters found on pencils, pens, and other writing instruments. I read them once and never really think why it is there. Why is it there? People misplace pens all the time, so what is the purpose? Other than an easy marketing strategy, I think there is more meaning behind these advertising strategies. What’s printed on the pens actually make the audience think-think about why the information is there and what it serves as.

My mom recently asked me if I wanted pens from a real estate expo she attended a couple of weeks ago. My initial reaction was, “Why would I want pens?-I have a ton of them!” However, as I looked over which pens I wanted, I noticed that a few pens related to the theme of my blog. Environment. Renewables. Recycling. Green. These are important keywords for businesses that are beginning to “go green”. While this can be challenging in some ways to promote, the advertising on products that the public uses daily (such as pens) can catch the attention of many people including myself. In this case, the first thing that caught my eye was the use of the coloring. I saw the color green everywhere on the pen. The pen has a dark-green tip and end with light green writing in the middle of the pen. Then as I flipped the pen, I found this common message- “Made with 71% pre-consumer recycled plastic”. And of course, the pen provided a link for marketing. I checked out this link and it is interesting to see how the National Association of Realtors has begun to incorporate different elements of an environmental-friendly business environment in real estate. They have networks to connect realtors together and even a whole page dedicated to why going green is vital to the future success of businesses and a rewarding future. Even minimal business products such as pens can make a difference in the long run.

NAR’s Green Designation website: http://greenresourcecouncil.org

The same concept works for larger entertainment industries such as Disney. Just a few days ago, my roommate gave me a Disneyland pen that she had received at work. She was given a huge batch of these Disneyland eco-friendly pens and she didn’t know what to do, so she gave them to her friends. The pen is simple and has a very eco-friendly feel to it. Similar to the pens my mom gave me, the tips are dark green and really stand out from other pens. (more…)